Lamborghini Urus launched at a price of Rs 3 crore: Why it is every other SUV’s worst nightmare

The Lamborghini Urus has made its presence felt in India after 38 days of its global debut that took place at the company's Sant Agata Bolognese headquarters. Despite its high price tag, the first lot has been already sold out in India.

By: | Updated: January 12, 2018 11:54 AM

Lamborghini Urus SUV has been launched in India at a price of Rs 3 crore (ex-showroom, India). The Urus is the world's fastest production SUV and it has some impressive features that no other SUV can even dream of. Contrary to what most of the people are thinking, this is not the first time that Lamborghini has launched an SUV. The Urus has been launched after almost 25 years of the retirement of Italian automaker's first ever SUV, LM002. The new Lamborghini Urus is one of the few cars by the company that has landed on Indian soil just a few days after the global debut. The Urus was showcased for the first time at the company's Sant Agata Bolognese headquarters. Powering the new Lamborghini Urus is a 4.0-litre V8 twin turbo engine mated to an eight-speed automatic transmission system. The punchy motor is good for churning out a maximum power of 641 hp along with a peak torque output of 850 Nm. All thanks to this, the Lamborghini Urus can accelerate from 0 to 100 kmph in just 3.6 seconds and can reach a top speed of 305 kmph that makes it the world's fastest production SUV currently on sale anywhere in the world.

The engine gets an all-wheel-drive system as standard that adds off-road capabilities to the vehicle. The engine also gets multiple driving modes out of which one is named as Ego that offers the liberty to customise the car to varied requirements. Furthermore, the Lamborghini Urus comes equipped with an adaptive air suspension system that helps it balance off-roading and comfort with ease.

The cabin of the Lamborghini Urus takes forward the typical philosophy of the Italian automaker. The instrument cluster of the new Urus takes its inspiration from Huracan and the central console along with the steering wheel also look quite familiar. The leather seats are electronically adjustable and there is also a multi-zone climate control system to take care of the atmosphere inside.

Bookings for the Lamborghini Urus have already begun at the company's dealerships in India a few weeks back. In fact, the first lot of cars have already been sold and the outlets are not accepting any more bookings. Still, in case a customer wants to book the SUV, he or she will have to wait till 2019 to park an Urus in their garage.

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