Ford India today released the findings of its annual road safety survey. In its third edition, the Ford Cartesy survey brings forth underlying triggers and barriers to ideal road behaviour and highlights the need for an extensive road safety education program to lay the foundations for safer and saner road use. The Ford Cartesy Survey highlighted a lack of awareness on the subject of distracted driving, child safety in cars, making way for emergency vehicles, littering from moving vehicles, and other aspects. The survey found that only 6% of respondents could answer more than half the questions right. It points out:
Lack of Knowledge About Traffic Rules: Most respondents with driving licence feigned ignorance of basic traffic rules. Only one in 10 respondents attributed the lack of knowledge about rules as a potential risk to road safety. In a 31-question simulation of traffic rules, less than a third (27%) scored over 40% and an abysmally low 6% of them got more than 50% answers right.
Mobile Phone A Real Distraction: While 1 in 3 respondents feel the traffic situation in their city varies between very bad to extremely bad, 97% think ‘Distracted Driving’ (due to use of the mobile phone) and 81% think ‘Aggressive Driving’ are the top causes of accidents in the country.
Moment of Truth: On average, nearly half of the commuters admitted to not displaying ideal behaviour that adheres to Compliance, Caution, and Compassion. Distracted driving comes up as the most deviant behaviour to Compliance, with 58% respondents admitting to talking on the phone while driving, 63% finding it okay to seat their kids in the front row, and 58% drive even when they are feeling sleepy.
Genuine Compassion Is Still A Long Way: 53% respondents confessed they don’t always make way for emergency vehicles like an ambulance or fire truck. While, 57% do not mind throwing eatables, empty wrappers and fruit peels on the road.
The Ford Cartesy Survey also did an analysis of drivers and commuters, categorizing them into four personality types:
The Oblivious: Road users who display the least idealistic behaviour; characterised as impulsive, preoccupied & lacking knowledge of road rules & safety guidelines
The Assured: Appear easy-going, but prone to demonstrating aggression, competitiveness and entitlement at the smallest triggers. They claim to know their way around rules
The Pretentious: Aware of road rules and ideal behaviour. But quick to deviate from doing the right thing and are ready with justifications that explain their behaviour
The Idealist: Not just law-abiding and self-aware, but do not break rules unless there is an emergency or a “compulsion beyond control”
The Ford Cartesy Road Safety Survey highlights:
Need more ‘Idealists’ on roads: Attitudinal stereotypes influence city performance on Cartesy. Cities with a greater proportion of ‘The Oblivious’ have the lowest Cartesy scores. Majority of drivers, about 40%, surveyed can be characterized as ‘The Oblivious’, followed by ‘The Assured’ at 27%, ‘The Pretentious’ at 25%, and ‘The Idealists’ make up for just 8%
Of the six major metros, Kolkata and Chennai took lead on all Cartesy scores with the highest proportion of Idealists – 22% and 20% respectively. Delhi and Bangalore showed a lot of room for improvement with the highest proportion of Oblivious – 49% and 62% respectively.
Mumbai and Hyderabad acquired third and fourth positions respectively with 21% each of the Oblivious. Attitudinal stereotypes influence city performance on Cartesy. Cities with a greater proportion of ‘The Oblivious’ have the lowest Cartesy scores.
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