It’s been almost a year since Jeep entered the market. Ever since then Jeep has been struggling to gain a toehold in the country. This year the company took on a paradigm shift and started looking less at their premium offerings and turned towards mass-market, the SUV-maker will now have fifty dealerships and plans to expand even further by the end of the year. How they’ve achieved this is by, adding Jeep dealerships to FCA’s existing Fiat dealerships.
Their first mass-market product per say the “made-for-India” Compass was launched yesterday at an extremely competitive Rs 14.95 lakh. Now Jeep has offered the Compass with a 1.4-litre petrol which makes 162 hp and a 2.0-litre diesel which makes a 173hp. Interestingly, Jeep has only offered the petrol variant with an optional seven-speed-dual-clutch automatic gearbox, while the diesel gets only the standard 6-speed manual unit. However, if you really want to have the diesel with an automatic gearbox, Jeep says they will bring the diesel with a nine-speed automatic by January, although deliveries will not start until February.
The Compass has had a firecracker of a start with 5,000 bookings coming in within the first 40 days of counters opening. Now Jeep is manufacturing the two in a 60:40 ratio, biased to the top-spec diesel. Deliveries will start on August 6th, 2017, while Petrol buyers will have to wait till Diwali. To sweeten the deal, Jeep is offering the compass with a warranty of three years or a lakh kilometers. Alongside the Compass Jeep has also announced the entry of ‘Mopar’ their sales and performance brand in India, which will offer several service packages and extended warranty for all its models.
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