Hyundai launch their own “Dry Wash” campaign to promote World Environment Day

More and auto manufacturers are doing their fair share to promote environmental awareness among dealers and customers alike.

By: | Published: June 5, 2017 4:28 PM

Not be left behind on World Environment day Hyundai Motor India have launched a save water campaign and like Maruti are also promoting ‘Dry Wash’. Their 45 days campaign will be conducted in association with Society for Indian Automobile Manufacturers and will take place at 1,254 Hyundai Dealerships across the length and breadth of the country between June 5th and the 19th of July.

Hyundai being a caring & responsible corporate promotes ‘Dry Wash’ for cars with the aim of saving 120 litres of water per car. Post conclusion of the campaign, Hyundai will donate the same amount of water to the drought affected areas in India.

Hyundai claims their Dry Wash will save almost 120 litres of water for every car that is washed. To further their cause, after the campaign is done. Hyundai will donate the same amount of water they save in the process to drought affected regions in India.

Commenting on the initiative Mr Rakesh Srivastava, Director, Sales & Marketing, HMIL, said, “Being a socially responsible & environmentally conscious manufacturer, Hyundai believes in the philosophy of preserving the environment and its resources for a better future. As a part of our CSR activations, we regularly engage in environment-friendly initiatives to create strong awareness among the communities. On World Environment Day, we pledge our sensitivity towards the environment and this campaign is one such”.

Dry Wash, aside Hyundai, will also engage a series of environmentally friendly campaigns across dealerships and workshops targeted at raising awareness among customers. Including dealers being required to use environment-friendly water-based automotive paints and also encourage their valued customers to plant more trees.

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