Intent of the campaign is to make everyday vehicles users aware about road safety and avoiding traffic violations
According to World Health Organisation and data collated by Korean carmaker, Hyundai, 377 deaths occur everyday due to road accidents in India. This is a very alarming number and as a part of their corporate social responsibility (CSR), the car manufacturer has released films related to safe driving techniques and habits. The primarily focus on use of seat belts, over speeding, drunk driving and mobile phone usage while driving. The road safety films carry the hashtag, #BeTheBetterGuy, for all social media handles and emphasise on a driver's behavioural change for better driving ethics.
On the occasion, YK Koo, Managing Director and CEO, Hyundai Motor India Ltd., said, “Hyundai Motor India is a Caring Brand, we want all the drivers to realize the importance of safe and responsible driving. We are confident that with these films, Safe Move Campaign will become a Social Movement with people’s participation for a better future.” This is not the first time Hyundai India has gone out of their way for an initiative that has the focus of a better foundation for present and future generations in India. In December 2015, the company had introduced a traffic safety campaign to encourage younger age-groups to have the right driving ethics while on the road.
Hyundai's CSR initiatives are not only focused on the dilapidated state of traffic ethics in the country, but also at other important aspects. In January 2016, the company started a 'Save Our Heritage' programme to make people aware in which volunteers had conducted an upkeep and maintenance activity at major heritage sites in North India as well as made visitors aware about the value of heritage monuments.
Will the safe driving campaign work in creating better road traveling ethics? As King Khan would say, Hyundai is making you aware how to stay safe while driving, are you?