Honda WR-V now fifth most popular UV in India, forcing company to increase production - The Financial Express

Honda WR-V now fifth most popular UV in India, forcing company to increase production

Since its launch, the Honda WR-V has garnered good popularity, clocking close to 23,000 bookings. However, the Japanese carmaker has been able to deliver only 16,000 units and is ramping up production in order to meet the high demand

By: | Published: July 20, 2017 1:24 PM

Honda Cars India Limited will soon increase the production of its recently introduced compact crossover, the WR-V. Since the UV or Utility Vehicle segment has been quite popular, the WR-V has also been garnering good numbers for the Japanese carmaker in this segment and over 23,000 units have been booked till date. However, the company has been able to deliver only about 16,000 units until now which is why the ramp up in production for the UV will take place soon. “The model is doing well and we still have a substantial waiting period of up to two months currently for the vehicle. So we have initiated the process to ramp up the production of the model from the current 3,400 units a month to around 5,000 units a month,” Jnaneshwar Sen, Vice President, Marketing and Sales told PTI. Sen also further stated that raising production right now would be able to reduce the current waiting period as well as make the company ready for the upcoming festive season which witnesses a considerable jump in sales. Developed at the Honda Tapukara plant in Rajasthan, the WR-V is based on the Honda Jazz' s platform and is the first model developed by Honda R&D India in collaboration with Honda R&D Co Ltd, Japan.

The compact crossover is also the fifth most popular-selling UV in the country despite the decline in sales for the segment in June this year. Due to the pre-GST jitters in potential customers, the UV segment witnessed a decline of 11.25 percent. However, the first fiscal quarter this year saw a sale of over 1.90 lakh units in this segment. The most popular car in this segment is the Maruti Suzuki Vitara Brezza which sold 8,293 units. The second spot was attained by Hyundai Creta with sales of 6,436 units sold last month. The third position was attained by Mahindra Bolero which found 5,320 takers followed by Maruti Suzuki Ertiga which sold 4,895 unit. The WR-V sold 4,243 units attaining the fifth position in the Utility Vehicle Segment. The various categories that fall in the Utility Vehicle bracket are compact crossovers, compact SUVs, SUVs and MPVs which is why the Creta, Ertiga and the Bolero are also a part of the list.

The WR-V was launched in India in March this year and is offered in two variants, S and VX. Powering the WR-V is one petrol and one diesel engine, both mated to manual transmissions. The petrol engine is a 1.5-litre unit which generates 88 hp of power at 6,000 rpm and 110 Nm of torque at 4,800 rpm. The diesel engine is also a 1.5-litre one which produces 99 hp of power at 3,600 rpm and 200 Nm of torque. At present, the company isn't offering an automatic gearbox option in the compact crossover, considering very few takers for it in this segment. In fact, Ford is the only one to offer an automatic transmission option in the EcoSport, that too for the petrol engine option.

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