Pre-launch activities for the Honda BR-V began from Wednesday (April 6, 2016) with the launch of a digital teaser campaign called #WhereNextWithBRV. As part of the campaign, the BR-V will be showcased in varied terrains and locales, says the company. The compaign will run on different digital media platforms including Twitter, Facebook and Instagram pages of Honda Cars India.
Through this campaign, the carmaker will ask people to suggest different locations where they would want to go next with the Honda BR-V. In the next 20 days, the Honda BR-V will travel on some of those suggested locations. This initiative will allow the company to prove that the BR-V can handle all sorts of terrains with ease right from countryside dirt tracks to curvy mountainous bends. This entire journey will be recorded and shared every day on Honda's social handles.
Jnaneswar Sen, Senior Vice President, Marketing & Sales said “Core idea behind the “#WhereNextWithBRV” campaign is to showcase how BR-V offers the opportunity to explore whatever, wherever, whenever. We wanted to create a memorable journey of the Honda BR-V travelling to picturesque locales and inspiring scenes. Be it a city drive or a weekend getaway to the hills, Honda BR-V is the perfect car to take anywhere.”
The Honda BR-V is built on the extended Brio platform which also underpins the Mobilio MPV. Measuring 4455mm in length, 1735mm in width, 1650mm in height, the Honda BR-V is bigger than both of its closest rivals Renault Duster and the Hyundai Creta. It will also be the first 7-seater compact SUV in its segment.
The Honda BR-V is expected to come with the same engine options - 1.5-litre i-VTEC petrol and 1.5-litre i-DTEC diesel - that also do duty in the Mobilio and the City.
The compact SUV from Honda is expected to be launched towards the end of this month or early next month.