Goodyear has launched a new tyre for luxury SUVs for a quieter driving experience. The EfficientGrip Performance SUV tyres were launched at a regional event in Thailand. Goodyear says that the new tyre will not only reduce noise from tyre roll but will also provide better braking, even in wet conditions. The tyres have been developed with Goodyear’s QuietTred Technology, which provides tread design that helps in noise dampening. The increased number of pitches with optimised distribution, coupled with closed grooves and shoulder design, lowers noise generation, providing a quieter ride. In addition, the footprint shape and pressure distribution result in fewer vibrations and regular wear throughout the tyre’s lifetime, enhancing longevity.
“Goodyear is always at the forefront of innovation, dedicated to offering superior tires developed with our consumers’ needs at the core. We understand that today’s urban luxury SUV drivers are looking for a comfortable, quiet escape from the hustle and bustle of everyday life, and the EfficientGrip Performance SUV is our answer to that," Chris Delaney, President, Goodyear APAC, said.
"With the advanced QuietTred and FlexContact Technology, together with exceptional wet braking performance, we are confident that the EfficientGrip Performance SUV will provide consumers with an invigorating drive through every day’s journeys."
The new tyre range has polymers from Germany and optimised microstructures for increased grip in wet road conditions. It also has wider and reinforced shoulder blocks with wider centerline sipes that offer increased contact area during braking, providing shorter braking distances thus making it safer.