As the F1 United States Grand Prix coincides with Breast Cancer Awareness Month, Formula 1 has announced a partnership with Susan G Komen, the world’s leading breast cancer organisation, to raise funds and awareness. Breast Cancer Awareness Month is a worldwide annual campaign involving thousands of organisations that highlight the importance of breast cancer awareness, education and research. Formula 1 will partner with Susan G Komen both on and off track with a number of initiatives as part of their ‘Drive for the Cure’ programme, highlighting the cause with its sponsors, race promoters, teams, broadcasters and the FIA. In order to do so, the United States Grand Prix to be held in Austin will turn ‘pink’ this weekend.
The funds raised from pink-themed merchandise on behalf of Komen and fans will be able to donate directly to the cause throughout the entire weekend. Speaking of off-track, the theme will be shared on Formula 1’s global social media channels, as fans and followers will be encouraged to share stories and experiences of those affected by breast cancer worldwide.
“This ground-breaking partnership will mark a very special moment on this year’s Formula 1 calendar as we physically alter key elements of a Grand Prix weekend to highlight Breast Cancer Awareness Month,” Sean Bratches, Managing Director, Commercial Operations at Formula 1 said.
“We are in a unique position as one of the most watched sports in the world – and the only truly global sport that competes annually - with over half a billion fans across the globe to help elevate awareness for such an important cause.
“This is an opportunity to use the Formula 1 platforms as a force for social good and rally support for the fight against breast cancer, a disease which affects millions of people every year.
“It is gratifying to see the entire Formula 1 community, from the teams, drivers, the FIA, sponsors and broadcasters, unite and focus its collective will to give back.”