Ford India is looking to give their hatchback lineup a boost with a new platform followed by a that is being developed for India. The platform codenamed B563 will cater to the mid-upper ranges of the market. Autocar reports that the first model will, however, be a premium hatchback to take on the like of the Hyundai i20 and Suzuki Baleno. Followed by a mid-size sedan to take on the Honda City, to replace the Fiesta following it being pulled from showrooms in 2015.
Since the Fiesta platform was developed for Europe it’s cost structure was over what Ford could afford in the sub-continent, making it unviable. Which is why the new platform will be more cost efficient and might open the door for Ford India, to attack the market with added aggression in terms of pricing.Although, it would be unlikely to expect the B563 based models to reach showroom before 2020. Ford is trying to ensure that they will also be prepared to face 2023’s more stringent emission norms. To meet these norms, Fords new dragon family of engines will make it to India to power the new platform. Ford has also confirmed that they will be manufacturing the engines locally. This also means we will have a decent idea of what engines they intend to use, in the coming weeks one Ford’s dragon engine debut globally.
Now the B563 platform is unlikely to be built ground-up, the redesigned platform will be loosely based on the B562 which underpins the Figo and the Aspire. Ford has hopes that this new platform will help grow its stakes in the Indian market, which, thus far has been hovering at a rather dismal 3 percent. It seems like this would be the best foot forward for Ford adding from the bottom up rather than top down which has been their strategy thus far.
Image Credits: Autocar