Ford India has come up with quite a unique plan to put Figo on the minds of its customer base. We've all heard of tinder – whether you use it diligently or just as fun, you will now see Ford Figo on the dating app. If you choose to swipe right, Ford India will give you a chance to win an all-expense paid 'date night' with the Figo along with featuring the winner in a video of the hatchback. The new Ford Figo with a refreshed design and a new set of features is set to launch in India on 15th March.
“The New Figo is made for those who don’t follow the crowd and are smart to make their own choices,” Rahul Gautam, Vice President, Marketing Ford India, said. “Our association with Tinder not only communicates what Figo stands for but also reach the target audience in most effective, fun and engaging manner,” he added.
The users who match with the new Figo will be invited for an all-expense paid date night post its India launch on 15th March. The date night with the Figo will include an all-expense paid trip, drive experience with other contestants and a chance to feature in the social video.
Figo (colloquial Italian for "cool") was first launched as a brand by Ford India in 2010. With over 320,000 owners, the Figo has been among the most selling Ford products in India.
The new Figo will come with several cosmetic and mechanical changes, along with the addition of new features as well. On the inside, it will get a revamped cabin space and the Figo will now be powered by the new Dragon family engine. Besides these upgrades, the 2019 Figo will also be available with a factory-fitted CNG.
2019 Ford Figo has already been launched in international markets, where it is sold under the nameplate 'Ka'. The Indian version of the Ka, the Figo will get similar upgrades like the international-spec Ka and the Ford Freestyle.
In terms of engine options, the new 2019 Ford Figo is likely to share those with Ford Aspire, which means it'll be a 96 hp 1.2-litre from Ford's Dragon series and a 100 hp 1.5-litre diesel engine, paired with a five-speed manual. Another engine option is expected to be introduced in the Figo - a 123 hp 1.5-litre petrol paired with a six-speed torque converter automatic gearbox.
The latest spy images also hint that the company will also launch a new CNG variant of the car as one of the units was spotted with a 'Blu' badge at the tailgate.