Ford vs Jurassic Park: Companies fight legal battle over usage of a commonly used name

Seems like Ford is not fretting over nothing. The word Raptor does make you think of an extremely aggressive dinosaur. But, what about Ford F-150 Raptor?

By: | Updated: July 18, 2017 2:06 PM

What is the first thing that comes to mind when we hear the word 'Raptor'? Well, seems like Ford is not fretting over nothing. The word Raptor does make you think of an extremely aggressive 65-million-year-old dinosaur which has sharp claws and can gut you within moments. Ford F-150 has also used the 'Raptor' moniker for years to bring out its off-road capabilities. And now Ford has decided to appeal against Universal Studios trademarking the name Raptor, saying that it will be confusing for youngsters. According to a DriveTribe report, a law firm Morrison Lee has found out that the Jurassic Park franchise wants to trademark the name 'Raptor Squad' for a collection of toys associated with the dinosaurs in the film.

The latest Jurassic Park film, Jurassic World features Chris Pratt as a dinosaur zookeeper who is able to train a group of Velociraptors to an extent. This is definitely the kind of stuff kids go gaga over and Universal Studios saw an opportunity to cash in on it.

Ford believes that kids playing with those Universal Studios' toys will confuse them with official Ford products and will think that the model toys will be Ford vehicles. Also, Ford has a range of remote-controlled trucks that also bare the Raptor name, hence the confusion may be worsened.

The F-150 pickup truck has been the best selling vehicle in America for quite some years and 'Raptor' signifies its performance-orientated off-roading model in the range. And models of these trucks are also sold, so yes there is a large scope for mixing up with the dino cars.

This is not the first time there has been a confusion over the F-150, well but the last time it wasn't very difficult to tell it apart. Ford had objected years ago to Ferrari F150's name saying people would confuse it with the Ford car. However, we don't see how is it even remotely possible to confuse a pickup with a Formula One car.

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