Putting an end to all the speculations, Sergio Marcionne, CEO, Ferrari confirmed the company's plan to venture into the SUV space in an investor's concall. While the timelines were not confirmed, Marchionne did mention that "It will probably happen but it will happen in Ferrari’s style," he said in reference to the crossover, "That space is too big and too inviting" according to a Bloomberg report. Ferrari's current customer base is "more than willing" to drive a Ferrari Crossover's utility and versatility. This plan will also in turn help the company to double it's profits. If the reports are to believed then Ferrari is also developing a high-riding four-door coupe code-named F16X which might replacement the Ferrari GTC4LUSSO. Luxury SUVs like Porsche Cayenne, Bentley Bentayga have tasted success in this space and all other luxury, sports car manufacturers like Lamborghini, Aston Martin and Rolls Royce have already shared their plans to bring in SUVs in a competitive market.
But Ferrari plans something different. It's SUV no matter whatever the company calls it, would be very different from the existing products in the market says Sergio Marchionne. "You have to shoot me" before Maranello would take a me-too approach to such a vehicle, he added.
And after all that, Marchionne said that Ferrari board still hasn't thought about building the crossover or SUV. But the fact that this was brought up so openly in an investor's concall might be a push for them to know the way to double the company's profits. In 2017, the company has already sold 2,332 sports cars reporting a 5% growth as against same period last year.
SUVs made by makers of sports and super cars haven't really turned out to be good on the eyes. The Porsche Cayenne and Bentley Bentayga are two such examples. Replicating the sleek and proportionate lines of a low-slung car onto a tall and huge SUV is a design challenge that still remains unconquered in the automotive world and we hope that Ferrari will be able to be the first one to overcome it.
Image source- Autoexpress.co.uk