Mercedes-Benz India has recorded 51 cars sales on the first day of the festival season in Kolkata. The deliveries of 51 vehicles were made across Kolkata and neighbouring districts including Malda, Asansol and Siliguri. In Kolkata and its neighbouring markets, there is an upward trend in sales since June this year. There was a good number of demand for sedans including the C-Class, E-Class and the CLA followed by SUVs. In order to celebrate festivities in the country, Mercedes-Benz is also providing its customers with discounts and offers on purchase of Mercedes-Benz models. The customers who bought the cars during the time were mostly businessmen in the age group of 35 to 45 years.
Speaking of the exceptional sales figures Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Customers have always been the epicentre of every strategy at Mercedes- Benz, and it gives us immense pleasure to be a part of our customers’ celebrations. Kolkata remains an important market for Mercedes-Benz and the recorded delivery in the ‘City of Joy’ reaffirms our customers’ trust in Mercedes-Benz. Owning a Mercedes-Benz is a sign of success and celebration and gives a sense of fascination associated with the brand. The customer’s increased preference for a Mercedes-Benz vehicle in Kolkata depicts an increase in brand’s resonance and consumer loyalty.”
Sanjay Thakkar, Chairman – Benchmark Interkrafts said, “We are delighted to achieve this record accomplishment of delivering 51 cars in a single day. East India has emerged as a growing luxury car market and the onset of the festive season has aided this surge in sales. Mercedes-Benz has been gradually expanding its foothold into newer tier II markets like Malda, Asansol and Siliguri. We are excited with the increasing popularity of Mercedes-Benz in this market, and we are confident of expanding our footprint even further.”
Mercedes-Benz India registered 3,650 units quarterly between January and March, 2017. During the Diwali festive season, it is expected that the sales of the company will increase further.