BMW India has launched a new first-of-its-kind benefits programme called BMW Joy Rewards. The aftersales benefits programme available to BMW customers across India will include multiple offers. BMW Joy Rewards has been conceptualized to offer greater value and convenience to customers who own a BMW for five years and beyond. It offers attractive waivers ranging from 14% to 30% on service cost and select parts. The benefits/rewards increase over years of ownership to help reduce the cost of maintenance. Customers can avail the benefits each time they send their BMW for service and repairs at authorized BMW India dealerships.
“Sheer Driving Pleasure is guaranteed when you own a BMW. We make ownership a rewarding experience throughout the vehicle’s lifecycle. With the introduction of ‘BMW Joy Rewards’, we are setting a new benchmark in the luxury automobile segment,” Dr. Hans-Christian Baertels, President (act.), BMW Group India said.
“The programme will substantially bring down the cost of maintenance as the car matures. Coupled with the unbeatable quality of BMW aftersales service, it will provide greater value and peace of mind to our customers.”
BMW Joy Rewards can be availed on select parts and labour charges and includes services under Condition Based Service (CBS), battery replacement, select suspension parts, front and rear brakes, brake fluid, spark plug, air filter, fuel filter, engine oil etc.
BMW Aftersales ensures BMW customers receive premium service, along with a team of specialists that work closely to provide technical services, warranties, parts logistics, accessories and lifestyles collections.