BMW India Contactless Experience online booking goes live: Book new car, service, delivery

The BMW Contactless Experience goes live and will help ensure a great level of transparency while booking or servicing a vehicle.

By:Updated: April 27, 2020 4:43:35 PM

BMW India, taking in to heed the ongoing pandemic, has commenced online bookings for its cars. The program, Contactless Experience, allows one to check new as well as used cars online. At the same time, customers can also schedule home delivery of their vehicles. One needs to specify the delivery location. Customers will receive their car at the specified place. Moreover, the vehicle will be handed over only after a thorough sanitisation process. The vehicle documents will also be presented in a sanitised envelope.

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Throughout the digital process, a BMW representative will be online to help the customers with their queries. A 360-degree view of the vehicle, as well as its features, will also be provided to the customer. Customers can use their mobile phones, tablets or desktops to log in to the BMW Contactless Experience website. Not only this, services too can be scheduled online. A date or time of the customer’s choice can be chosen and accordingly, the vehicle will be picked and then delivered by the BMW service station. Customer approval will be taken on the vehicle service costs before the process begins. The payment will also be accepted online while the serviced and sanitised vehicle will be handed over to the customer at their chosen delivery location.

Pre-loved cars too will be available through Contactless Experience. BMW says that since the deal is online, there will be a much greater level of transparency.

Arlindo Teixeira, acting president, BMW Group India said, 

At BMW, customers are at the core of everything we do. Amidst the current pandemic situation, we have successfully transformed our business processes and put in place various measures to effectively and efficiently serve our existing customers and prospects by leveraging new-age digital technologies. An industry-first comprehensive initiative, the BMW Contactless Experience offers consumers an all-new way to explore and experience the world of BMW while being in the comfort of their homes. Since its launch in April 2020, we have seen a tremendous increase in customer engagement, configuration requests and virtual product presentations on this platform. As business dynamics evolve post the current COVID -19 pandemic, the BMW Contactless Experience will play a crucial role in offering seamless sales and aftersales services to our existing and new customers. We will bring JOY to our customers no matter where they are.

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