BMW Group overtakes Mercedes-Benz in terms of total sales by a margin of about 39,000 units

BMW beat Mercedes-Benz' parent company Daimler in terms of total sales. At year’s end, the BMW Group had sold 2,463,526 vehicles in 2017 while Daimler moved 2,424,369 units during the same time period.

By:Updated: January 15, 2018 1:34:28 PM

BMW Group is marking its seventh consecutive year of record sales with a total sales figure of 2,463,526, which is up 4.1% record sales for BMW, MINI, BMW Motorrad and new all-time highs for both BMW i and BMW M. 2017, in fact, saw BMW’s best-ever annual sales. With this sales result, the BMW Group reconfirms its position as the world’s leading premium automotive company. The company’s core BMW brand achieved new all-time sales high, growing sales by 4.2% across the year, to total 2,088,283. BMW X vehicles continued to be significant growth drivers with sales of X vehicles up 9.6% compared to the previous year, despite limited availability of the BMW X3 due to the introduction of the new generation in November. The BMW 5 Series limousine, which underwent a model change during 2017, achieved growth of 55.2% (30,359) in December, with sales of the world’s leading premium business sedan up 6.3% (291,856) in the full year. Other models which contributed to the brand’s growth in 2017 include the BMW 1 Series (201,968 / +14.7%), and the BMW 7 Series (64,311 / +4.5%).

BMW beat Mercedes-Benz’ parent company Daimler in terms of total sales. At year’s end, the BMW Group had sold 2,463,526 vehicles in 2017 while Daimler moved 2,424,369 units during the same time period, a difference of just 39,157 cars, trucks, and commercial vehicles.

BMW M and Mini

BMW’s high-performance BMW M vehicles achieved record sales in 2017. Deliveries of BMW M and BMW M Performance vehicles increased by 19.1% compared to the previous year, with overall sales topping 80,000 for the first time ever. The MINI brand overall achieved a new sales record in 2017 with 371,881 vehicles delivered to customers around the world, an increase of 3.2% on the previous year. The new MINI Countryman saw a jump in sales of 30.0% (84,441). Another significant contributor to the brand’s sales success was the MINI Convertible, which grew sales 12.0% (33,317).


The Goodwood-based luxury house Rolls-Royce delivered 3,362 units (-16.2%) to customers in almost 50 countries during 2017. This result was achieved despite the absence of Phantom from the market due to model-changeover and against a backdrop of unsettled market conditions in the important Middle East market. New Phantom was unveiled in July to unprecedented worldwide acclaim by media and prospective customers alike and has a strong order book. First customer Phantoms are due to be delivered in January 2018.

BMW Motorrad

BMW Motorrad achieved a seventh consecutive record year, with more motorcycles and maxi-scooters delivered to customers than ever before. Sales across the range increased by 13.2% with a total of 164,153 units delivered worldwide – the ever- popular GS models were particularly strong growth drivers. A total of 14 new and updated models in the range, including additions to the R nineT family and the attractively priced G 310 R and G 310 GS also helped drive BMW Motorrad to its most successful sales year ever.

“We are delighted with these new record sales figures, which mean the BMW Group, with its three premium automotive brands BMW, MINI and Rolls-Royce, remains the world’s leading premium automotive company,” commented Ian Robertson, until 31 December 2017 BMW AG board member responsible for Sales and Brand BMW. “We have continued to increase sales despite headwinds in some major markets and model-changeovers of several of our most significant vehicles. This demonstrates the high desirability of our brands and products, ranging from the i3 to the M5* and from the BMW 1 Series to the BMW 7 Series. We clearly achieved our target of selling over

100,000 electrified vehicles in a single calendar year and are delighted that, following its model changeover, the BMW 5 Series returned to its position as a segment leader in the final months of 2017,” Robertson continued.

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