Audi changes car names to lower confusion but you might now be more confused

Audi says that the reference value for the new model designation is the power output of that particular model in kilowatts (kW).

By: | Updated: August 24, 2017 3:54 PM

German premium carmaker Audi has yet again made changes to its nomenclature by adopting a standardized name for the power output designations of its entire global product range. The names of the model series – from Audi A1 to Audi Q7 – will remain unchanged. As far as we can remember Audi has mostly made use of alphanumeric combos: A3,Q3,Q7, S6 and so on. They have also used the names like TT and R8 in their performance or racing division and various other descriptors like a coupe, Sportback, cabriolet. A for standard cars, S and RS for performance variant and Q for SUVs and soon maybe crossovers. This is how an Audi car is recognized across the world. Now, within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and have been added on both the cars with combustion engines and to e-tron models with hybrid and electric drives. Audi says that the reference value for the new model designation is the power output of that particular model in kilowatts (kW). This will allow Audi to sub classify different performance levels each identified by a two-numeral combination.

For example, the numeral combination “30” will appear on the rear of all models with power output between 81 and 96 kW. And “45” stands for power output between 169 and 185 kW. The top of the Audi model range is the performance class above 400 kW, which is identifiable by the number combination “70”. In each case, the numerals appear along with the engine technology – TFSI, TDI, g-tron or e-tron.

Audi says that combinations that identify the performance levels in its product range increase in increments of five, and they represent the hierarchy within both the respective model series and the brand’s overall model range. According to the new nomenclature, in the future, the spectrum will range from the Audi Q2 30 TFSI with 85 kW to the Audi Q7 50 TDI with 200 kW. A special place in the lineup is occupied by the high-end, high-performance S and RS models and the Audi R8, they will retain their classic names in reference to their top position in the model range.

“As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output make it possible to distinguish between the various performance levels,” explains Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG.

This new changes on the nomenclature will come to play with the new generation Audi A8 in the fall of 2017. First among the two six-cylinder engines to be redesignated will be the 3.0 TDI with 210 kW – as the Audi A8 50 TDI and the 3.0 TFSI with 250 kW – as the Audi A8 55 TFSI. Soon we will see all Audi model series launched globally undergoing this transformation Audi will change the designations of the remaining model series in the current product range in time for the new model year changeover in summer of 2018.

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