Be it autonomous cars, self-driving vehicles or future cars, investing and developing these vehicles is an expensive exercise and now luxury car makers and sister companies Audi and Porsche are teaming up for a strategic partnership and will help its parent company Volkswagen Group to save a lot of money. Both Audi and Porsche will jointly develop a “shared vehicle architecture of the future” and will collaborate to develop the cars and vehicles for future. The two companies, Audi and Porsche will work together and help electrify, digitised and autonomies the cars of the next generation. Rupert Stadler, CEO, AUDI said, “The best brains of both companies will together set the course for the future.”
The company believes that two brains are better than one and will now pursue the common goal of “shaping the mobility of the future together.” Porsche and Audi will leverage each other area of expertise to bring out the best and increase their collective capabilities. Both Audi and Porsche are subsidiaries of Volkswagen AG and this move will benefit VW Group to develop future cars quickly, efficiently at a lesser cost.
A report of Digital Trends quotes Oliver Blume, Chairman of the Board of Management of Porsche AG saying, “Together, we will make faster progress in the race for the mobility of the future. We will utilize the expertise of both companies and take advantage of synergies and we will cooperate wherever it makes sense.” Stadler further added,“We are united by many shared values, above all, by our pursuit of the best solutions and the best offerings for our customers.”
Reports also say that this ultimate goal of this partnership is to cut costs. If both Audi and Porsche would work on this individually the costs would be at least 30 percent higher if not more.Joint developments and joining forces for the development of future car platforms is by no way unprecedented. Earlier, Porsche, Audi, and VW have shared platforms to build cars and SUVs and now the focus is towards developing technologies.
Going forward, both the companies will chart out a plan on how best they can cooperate to bring out the best from this synergy. Plans thus far are aggressive and ambitious — Stadler told Reuters that both companies would like to bring several car models to life and will include two sedans and two SUVs for the global market.
With this joint development, both the company’s will also work on keeping its individual brand identity alive. Reaching it individual target audience is equally important and as Oliver Blume further emphasized that “we will also be very careful to maintain the differentiation between our brands. A Porsche is always a Porsche, and that will remain so in the future.”