Anand Mahindra is definitely one of Twitters great sweethearts, known for his comic relief and often shrouded messages that have become regular on his twitter feed. His most recent take on twitter showcases a van obviously overladen with eggs, with a man sitting on the spare wheel ensuring that none of the eggs are lost in transit. As part of the tweet he advises his Indian design team in jest to never forget the unique and unpredictable customer applications in mind before they decide to delete the rear mounted spare wheel from any of their commercial use cars. The tweet in verbatim says “A message to our auto styling team: Before you decide to delete a rear-mounted spare wheel on any of our vehicles, please do keep some unique & unpredictable customer applications in mind!!”
A message to our auto styling team: Before you decide to delete a rear-mounted spare wheel on any of our vehicles, please do keep some unique & unpredictable customer applications in mind!! pic.twitter.com/seSHxTci4L
— anand mahindra (@anandmahindra) February 14, 2018
We are a people who have become infamous for our ability to innovate, or as we would say “jugaad” around the base automotive that we get. This is so much more prevalent in the case of vehicles like the one in the image. We have seen everything from jeeps with rods around them so that a jeep with a seating capacity of 7 can now carry 20, although not necessarily seated. There is even the demon-child, the mix of a cycle-van and a scooter, that one might see in India that have also become a hot favourite in last mile logistics. Point being, is that while these modification are far from legal and not even the vicinity of safe, they are a existing customer base. The same that drives most large volume parts of the Indian market, and their voice needs to be heard.
While the tweet is mostly in jest, it does lend a desperate cry out for safer, and innovative ideas to make cheaply available logistic solutions. Just like this man who uses his spare wheel as an extra seat so that he can safely transport his eggs, even though he himself is putting his life at risk.