Chennai-based two and three wheeler company, TVS Motor has entered the Central American automotive market with a host of its products in an alliance with Guatemala-based company, MASESA (Mayor Servicios Socieda Anonima). Through this alliance, the company will sell the Scooty 110, Wego 110, Star HLX range, Sport 100 ES, Phoenix 125 Stryker 125 as well as the Apache Range. Apart from two-wheelers, TVS will also retail in the TVS King DLX three-wheeler and will export the TVS Max 125 motorcycle as well as the TVS Neo 110 motorcycle from Indonesia.
After the acceptance of the alliance between the two companies, R Dilip, Senior Vice President, International Business, TVS Motor Company said, “We are very pleased to partner with a well-known company such as MASESA, which has a rich experience and immense knowledge of the market and the needs of customers in this region. The unique network of distribution that MASESA has developed, makes them the best strategic ally for TVS Motor Company. With this alliance, we will be able to personalize our value offers and provide the right products for our future clients throughout Central America and consolidate our presence in the area.” MASESA is one of the leading companies in the Central American market with 25 years of experience in importing as well as the sale of two and three wheelers with 583 authorised service outlets in Central America.
In a recent development, TVS Motor Company recently got their much-awaited patent for developing a hybrid scooter from the Chennai Patent Office which was filed in 2008. A concept was showcased at the 2014 Auto Expo, the IQube which had an unusual drive setup. Unlike a conventional hybrid vehicle where the electric motor assists the petrol engine providing additional power, the IQube's electric motor is the prime driver while the engine charges the batteries and supports the motor. The IQube was powered by the 109.77 cc engine along with a hub mounted electric motor. The battery options in the concept showcased were 500 Wh and150 Wh units, both being lithium-ion batteries. The Central Government's effort to push for hybrid and electric vehicles under the FAME (Faster Adoption and Manufacturing of Electric and hybrid vehicles) scheme will also promote such models becoming mainstream. In the current scenario, however, importing Lithium-ion batteries entails duties in the tune of 70 percent and this brings up the cost of a hybrid or electric vehicle. However, with the rising concerns for the environment with the government will enable companies to start producing hybrid as well as electric vehicles in the long run.