The highly awaited TVS Apache RR 310 has been launched today in the Indian two-wheeler market at a superb price tag of Rs 2.05 lakh (ex-showroom). With this, the Hosur-based manufacturer is looking at selling 10,000 units of the motorcycle worldwide annually. This actually does not seem an over-ambitious number and looks achievable. Now, with the launch of TVS Apache RR 310, the company has entered the 300cc full-faired party and needless to say, it has entered with a bang sipping a glass of wine. TVS Apache RR 310 has already shown the warning lights to its biggest rival KTM RC 390 due to a number of reasons and can turn out to be a serious threat. With the launch of TVS Apache RR 310, besides the new customers, the company has targeted the large base of existing Apache owners who love the brand and are looking for an upgrade. The motorcycle has been developed with stunning attention to detail and the build quality also looks top notch. That coupled with a smaller price tag in comparison to the KTM RC 390 can do wonders for the company.
|TVS Apache RR 310||2017 KTM RC 390|
|Type||Single cylinder, liquid-cooled||Single cylinder, liquid-cooled|
|Power||33 hp||43 hp|
|Torque||27 Nm||36 Nm|
|Gearbox||6-speed||6-speed with slipper clutch|
|Projector headlamps||Yes, Bi-LED||Yes|
|Anti-Lock Braking System (ABS)||Yes||Yes|
|Full digital instrumentation||Yes||Yes|
|Price (ex-showroom)||Rs 2.05 lakh||Rs 2.34 lakh|
The KTM we are talking about here is more extreme and track focussed, which however, is the reason why you simply cannot take the motorcycle everywhere and feel comfortable on it when you are stuck in a traffic jam for 2 hours, until and unless you are a hardcore enthusiast. And this is exactly where TVS has got it right. While the Apache RR 310 has been developed and designed with keeping in mind the company’s 35 years of racing heritage, practicality has not seen a compromise anywhere while gaining the ‘RR’ badge. For this reason, the brand has made sure that its flagship motorcycle offers a comfortable riding position so that it remains equally accessible for office commutes and weekend rides.
In a price sensitive country like ours, there is perhaps no need to take help of statistics to prove that the number of enthusiasts in the country who love aggressive and extreme riding is way lesser than the ones who look for practicality at the same time. There is no denying the fact that KTM stands far higher than the Apache RR 310 in terms of performance but simultaneously, it lacks the everyday practicality. Also, the design of the RC 390 may be too futuristic and distinctive looking to some, unlike the Apache RR 310 which seems to have become an eye candy to most people once they saw it in flesh.
KTM has always been known for taking challenges confidently and for this reason, we expect a counter punch from the Austrian manufacturer that could be in the form of the RC 250. This time around, if KTM really wants to plan a good comeback against TVS, it should consider factors like a design that suits the masses’ taste and most importantly, bring in the practicality aspect. While the future of TVS Apache RR 310 looks promising, only time will tell if the company can manage to actually overtake the well-established competition and if KTM’s throne stays intact or sees some shaking.
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