Suzuki Motorcycle India celebrated Hayabusa Day on 21st August 2016 in Delhi, Pune, Bangalore, Mumbai, Bhubaneswar and Hyderabad. The day was celebrated to promote the riding culture and brand awareness across the country.
Hayabusa Day is celebrated in Japan on 23rd August with Hayabusa owners coming together for a ride. This is the first time that the Japanese two-wheeler manufacturer has organised this event on Indian soil in 8 cities. During the event, the participants rode their Hayabusas and were given a memorabilia as well.
Suzuki Hayabusa, was launched in 1999, and in no time the superbike became famous among the bike enthusiasts. In India, Suzuki recently started local assembly of the Hayabusa, resulting in a lower price tag. The superbike kits are brought in Completely Knocked-Down (CKD) form and are assembled at the company's Gurgaon facility.
Speaking on the occasion Satoshi Uchida, Managing Director, SMIPL, said, “The ‘Hayabusa Day’ celebrates the passion and spirit of owning and riding this legendary motorcycle and will instill a sense of pride and exclusivity among Hayabusa owners. We intend to make this an annual tradition to promote the Big Bike Culture and the cult following of the Hayabusa among Indian riders.”