Steelbird Helmets crosses 6 lakh unit sales in September: Eyes Rs 1,000 crore turnover by 2020-21

Steelbird says that the fresh investment will help the company expand its product portfolio and add more models to the existing range, covering various price points.

By: | Published: October 10, 2019 5:53 PM

Steelbird Hi-Tech India stated that it will be investing Rs 150 crore across its three plants in Baddi in Himachal Pradesh as it looks to cater to increased demand across the country following the implementation of the new Motor Vehicles Act. The company said that it has achieved its all-time high sales of over 6 lakh units in the month of September and is planning to boost its manufacturing capacity. The company sold around 9 lakh helmets in April-June quarter and with additional capacity in place by December this year, the company aims to sell around 11 lakh units per month. Currently, the company manufactures around 32,000 helmets per day and is eyeing at producing 44,500 helmets per day.

"The company is boosting manufacturing capacity at Baddi with an investment of about Rs 150 crore. With a capacity to manufacture 44,500 helmets per day, we will employ over 2,000 new employees and will be selling more than 11 lakh helmets December onwards," Steelbird Hi-Tech India MD Rajeev Kapur said in a statement. With growing demand for helmets, Steelbird is looking to double its turnover to Rs 1,000 crore by 2020-21 from around Rs 500 crore at present. "The time is extremely favourable as the industry has a lot of support from the government," Kapur said.

The fresh investment will help the company expand its product portfolio and add more models to the existing range, covering various price points, he added. After a long wait of three years, the Motor Vehicles (Amendment) Act, 2019 was passed by Parliament and received President's assent on August 9. The Act saw manifold increase in fines for breaking traffic rules by driving without licence and insurance, riding two-wheelers without wearing helmets or four-wheelers without seat belts, and carrying more passengers than a vehicle's capacity.

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