Chennai based motorcycle manufacturer Royal Enfield has had a good festive month of October as the company sold a total of 69,492 units last month as compared to 59,127 units sold in October 2016. Royal Enfield motorcycles with engine capacity of up to 350cc dominated the growth for the company as it constituted for over 93% of Royal Enfield’s overall sales. Royal Enfield Bullet 350, Royal Enfield Classic 350 and Royal Enfield Thuderbird 350 combined contributed to sales of 65,209 units up by 18%. Royal Enfield motorcycles with engine capacity over 350cc which includes bikes like Bullet 500, Himalayan and Continental GT saw total sales of 4,283 units up by 9%.
Royal Enfield also exported 1478 units out of India posting a massive growth of 98%. The company had exported 748 units last October. Increase in exports is due to company’s strategy to expand its foot prints in International market and more recently it ventured into Vietnam extending its presence in South Asian markets. This shows the company is focused on its growth strategy and international thrust to expand the mid-sized motorcycle segment (250-750cc) globally. Royal Enfield has presence in Indonesia through two exclusive stores in Jakarta and at Bali and also has the first exclusive gear store outside India at Jakarta. In Thailand, Royal Enfield currently has an exclusive store in Bangkok.
Rudratej (Rudy) Singh – President Royal Enfield had earlier said, “Royal Enfield endeavours to reinvent and lead the global mid-size motorcycle segment, and South-East Asia is a critical market for us in this global strategy. This segment is expanding in India and is a huge opportunity for Royal Enfield across the world. Vietnam has a large population that is young and commutes on two-wheelers, and is now aspiring to adopt the right medium of self-expression and exploration. With a strong heritage behind us, Royal Enfield offers motorcycles that are evocative and fun to ride, and at the same time, practical, functional and accessible for everyday use. With its vast landscapes and countryside, Vietnam is an ideal destination for pure motorcycling experiences. We hope to fuel the culture of exploration and leisure motorcycling with some of our best motorcycles in Vietnam”
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