Royal Enfield Stealth Black Classic 500 sold out in 15 seconds: Here’s why

Royal Enfield Stealth Black Classic 500: Over 2000 people registered their interest to buy and stand a chance to book and own one of the 15 motorcycles on a first-come-first-serve basis.

By: | Updated: December 15, 2017 11:40 AM

Chennai based motorcycle manufacturer, Royal Enfield has sold out the 15 Royal Enfield Stealth Black 500 motorcycles used by Braveheart NSG Black Cat Commandos, on an expedition with a mission. An ambitious 8000-kms journey of determination. An aim to awaken a nation, to mobilize unity, and reignite resilience.   These 15 Royal Enfield limited edition motorcycles were put up for sale online, and the company claims that it was sold out in a record time of just 15 seconds. Royal Enfield motorcycles have been serving the Honorable Indian armed forces since 1955 and many often the motorcycles are compared to have the same character as that of a soldier.

The recently launched Royal Enfield Stealth Black Classic 500 motorcycles were a part of NSGs Motorcycle Expedition, aimed at spreading awareness about fighting terrorism. Covering over 8000-kms across the length and breadth of India on these motorcycles, 15 braveheart, Black Cat NSG Commandos spread the message of collective responsibility towards fighting terror among citizens. This expedition also commemorated NSG’s 33 years of service to the nation.

In October 2017, Royal Enfield was happy to support the NSG Motorcycle Expedition - a 40-day, nationwide ride aimed at spreading awareness about fighting terrorism and serving the nation. Once the expedition was completed, Royal Enfield decided to sell these distinguished motorcycles online to connoisseurs who wanted to own and ride a part of Indian Armed Forces legacy.

Scheduled to be conducted on December 13th, the registration for the online sale of these motorcycles was opened on December 8th 2017.
Over 2000 people registered their interest to buy and stand a chance to book and own one of the 15 motorcycles on a first-come-first-serve basis. The sale opened at 12.00 noon Wednesday, December 13th, and in less than 18 seconds all the 15 motorcycles were booked and sold at a special price of Rs. 1,90,000/-, with an online booking amount of Rs. 15,000/-.

The 15 lucky winners will be handed over their Limited Edition Stealth Black 500 motorcycles at a local dealership on payment of the full amount further said Royal Enfield in a statement.

Rudratej Singh, President, Royal Enfield said, “Our long-standing partnership with the armed forces and the support extended to this expedition is to stand by the men who protect and defend us. The journey of these 15 bravehearts is an authentic story of resilience and we are honoured to have helped them on this journey, and further by sharing the sale proceeds with Prerna School. This reiterates that the power of purpose is sometimes bigger than the purpose of commerce”

Royal Enfield also says that the entire proceeds from the sale will go to Prerna, a  non-profit initiative supported by NSG, which helps educate underprivileged and differently abled children.

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