Flipkart, the e-commerce marketplace, has tied up exclusively with the fastest growing motorcycle brand in the world, Royal Enfield, to sell its complete range of gear and accessories. The entire range of Royal Enfield apparel and accessories—from helmets, riding gear, saddle bags and head-gear to lifestyle products such as shoes, T-shirts and jackets—will now be available on Flipkart.
The 115-year-old iconic motorcycle brand offers a wide range of purpose-built riding gear, apparel and accessories that allow riders to enjoy their motorcycling experience even more while touring. Royal Enfield also has a wide range of urban protection and moto-inspired clothing designed to enhance the motorcycling experience.
Commenting on the partnership, Adarsh K Menon, VP, Electronics & Auto, Flipkart, said, “Royal Enfield represents an increasingly growing community of riders across India. We are excited to be associated with the flag-bearer of the riding community in India that has set a very high benchmark in terms of the quality offered on their product range. This collaboration enables motorcycle enthusiasts and fans of Royal Enfield to be a part of this iconic global brand by having an easy access to authentic and genuine gear range, from the comfort of their homes.”
Samrat Som, head, Gear Business, Royal Enfield, added, “With more and more people riding out, there is a growing need for appropriate gear and accessories amongst these riders. Our purpose-built riding gear brings together Royal Enfield’s years of riding experiences through a variety of terrains and weather conditions. We believe that in a market that is currently underserved with respect to quality riding gear, our products will augur very well for our existing and potential customers. Our apparel and gear range is a natural extension of our core business.”
The Royal Enfield Gear is also available at the company’s online store and through exclusive gear stores in New Delhi, Mumbai, Bangalore, Chandigarh, Amritsar and Pune. “The collaboration with Flipkart allows us to make the gear range and the brand more accessible and approachable to a larger set of audience,” added Som.
As part of this tie-up, Flipkart will amp up a collection of over 70 products in the first phase, followed by another 50-plus auto accessories in the second phase, covering the entire Royal Enfield accessory range.
The auto accessories category on Flipkart has witnessed a growth of 200% in 2016-17, compared to 2015-16. Currently, the category houses more than 3.5 lakh products.