Royal Enfield Bullet 500, Thunderbird 500 discontinued in India: How you can still buy!

Majority of the sales for Royal Enfield comes from the 350 range of motorcycles and the 500cc bikes have been consistently seeing low sales figures. Even the 650 twins have been doing a decent job for the brand right since their launch in November 2018.

By:Updated: January 12, 2020 5:48:50 PM

Royal Enfield has discontinued the Bullet 500 and Thunderbird 500 models from the Indian market. The Chennai-based manufacturer has removed the Bullet 500, Thunderbird 500 and the Thunderbird 500X from the booking section of its official website for India, hinting towards the demise of these bikes. However, in case you have been planning to buy the aforementioned motorcycles, worry not as you can still do that. How? Well, selected dealers still have the stocks left and the couple of dealers we spoke to in Delhi-NCR say they have the stocks of the said models for another few weeks. Now, coming to the reason as to why Royal Enfield has discontinued these motorcycles from India!

Watch our Royal Enfield Thunderbird 500X video review here:

Well, the majority of the sales for the company come from the 350 range of motorcycles and the 500cc bikes have been consistently seeing low sales figures. Even the 650 twins have been doing a decent job for the brand right since their launch in November 2018. That said, continuing with the 500cc models would be a tough task for the company. Also, keeping in mind the upcoming BS6 transition and the investment it would require, retiring the said bikes must have been the right step by Royal Enfield.

In other news, Royal Enfield has recently launched the new BS6 Classic 350 in India at a price of Rs 1.65 lakh (ex-showroom). The new model gets significant visual updates along with an updated BS6 compliant engine. Bookings for the bike have already begun at the company’s dealerships across India. Royal Enfield is now prepping up for the launch of the new BS6 Himalayan in the country. The company has already teased the motorcycle through a video a few days back.

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