Harley Davidson India has announced multiple offers for its customers amid the ongoing Covid-19 lockdown. Digging into the details, the company has rolled out Harley-Davidson Home Delivery Program and as the name suggests, the customers can now explore the Harley-Davidson models on the company’s official website, connect to a dealer and get the bike delivered to their doorstep. The company says that the home delivery of the bikes is free for upto 40 km after which the buyer will have to pay for every extra kilometer.
Apart from this, the brand has also announced a 30-day extension for Harley owners whose product warranties are getting expired during the lockdown period. Moreover, the company will also be offering a 60-day extension to the customers who fall under the company’s HDFS (Harley-Davidson Financial Services) planned maintenance program. Apart from this, Harley-Davidson India has also rolled out a complete online ‘Passport to Freedom Online series’.
Commenting on the latest initiatives, Sajeev Rajasekharan, Managing Director, Asia Emerging Markets and India, Harley-Davidson, said that for an experiential brand like Harley-Davidson, it is critical to stay engaged with the customers and enthusiasts continuously and keeping them hooked to the brand. In order to ensure this, the company has introduced a number of initiatives to keep them motivated and look forward to riding.
In other news, Harley-Davidson had announced its BS6 bike range for India a few days back. The series starts with the Street 750 that is currently priced at Rs 5.34 lakh. The line-up consists of multiple bikes like the Street Rod, Iron 883, Forty-Eight, Forty-Eight Special, Custom 1200, Low Rider, Fat Boy and Fat Boy Special. The top-of-the-line Fat Boy Special is currently priced in India at Rs 20.10 lakh. The prices mentioned are ex-showroom.
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