Honda Motorcycle and Scooter India have been scaling up their operations in India continually over the last few years. They already have four plants, Manesar, Tapukara, Narsarpura and Vithalpur, across the length and breadth of the country that produce 5.85 million units. Today to further strengthen their supply line Honda has added another assembly line to their Narsapura plant in Karnataka which will now produce 2.4 million units, a .6 million increase over their initial capacity. This additional line will make the Karnataka plant Honda’s largest plant globally. Honda has been having a stellar year so far, and continue to grow in terms of two-wheeler market share which stands at 26%, only second to Hero Motorcorp. Honda sold more than 4 lakh motorcycles and scooter in June this year, after selling over five lakh units for two months on the trot. The increased production capacity means that Honda will now be more aggressive about becoming India’s number one two-wheeler manufacturer. In terms of both sales and market share.
Honda’s strategy has been quite effective so far, propped up by the sales of the Activa (of which Honda have now sold more than 1.5 crore units) they have had the opportunity to experiment with their products and placement. Last year they launched the Navi, a small mini-bike style motor scooter aimed at the urban youth. This year they brought two new products to the table on both sides of the two-wheeler spectrum, the Cliq, their cheapest product ever, which Honda has targetted at the rural motorcycle segment and the Honda Africa Twin an ADV bike with serious rally heritage, and an automatic gearbox. Both products come together to increase Honda’s presence in the country overall.