Honda two-wheelers have registered 50,000 sales volume on the 1st day of Navratri this year, recording more than double sales figures. The company's sales grew by 122 percent by selling 52,000 units in 2017 as compared to 23,702 units last year. In order to further boost its sales, Honda has also announced savings of up to Rs 7,500 during the festive season. For this, the two-wheeler manufacturer will have adequate stock of all its model lineup.
Apart from this, the motorcycle maker has also announced three special festive offers, which is valid until 31st October 2017. These festive offers include the benefits of up to Rs. 7,500 on the purchase of any Honda two-wheeler on retail finance along with low-interest rates, zero processing fees and zero documentation charge. Government and PSU employees can also avail cash benefit of Rs 2,000 applicable on any motorcycle and Navi model. Furthermore, the company is also selling completely refurbished pre-owned two-wheeler models under its Best Deal outlets.
During the festive season, potential customers can avail a limited period exchange benefit of Rs 1,000 for pre-owned vehicles on an exchange of existing two-wheelers with any other Honda two-wheeler model at Honda’s pre-owned Best Deal outlets across India. The company also said that with eight more days left in the 2017 Navratri festival, Honda predicts that their sales will increase further, through this period.
Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “By strategically advancing the start of the new assembly line (in Karnataka plant), Honda’s production has increased by additional 50,000 two-wheelers per month ahead of the auspicious period. This has given our dealers a big advantage of being better prepared to meet festive demand this time. Paralelly, Honda’s aggressive network expansion, 360-degree marketing campaigns, new model launches and attractive festive schemes before festive season has given us wings to grow at a faster pace and prepare for 2017 festive period like never before. As a trend, we are seeing a huge spike in our customer walk-ins and overall retails in every festival, be it Ganesh Chaturthi, Onam or even the beginning of Navratri.”