Honda Grazia sales cross 50,000 units within 2.5 months: Here’s why it’s a hit

Honda Grazia is aimed at the urban buyers with its stylish design and several segment first features, such as the LED headlamp and a fully digital instrument panel, which also has a tachometer - you won't see that on 125cc scooters!

By:Updated: January 28, 2018 11:56:45 AM
Honda Grazia was launched in India in November 2017 at a starting price of Rs 58,133 (ex-showroom, Delhi).Honda Grazia was launched in India in November 2017 at a starting price of Rs 58,133 (ex-showroom, Delhi).

Honda Grazia, the Japanese brand latest offering in the 125cc scooter segment in India, as expected is climbing to a lot of popularity. Proof of this is the fact that the scooter has already registered a sales figure of 50,000 units within 2.5 months of launch. Honda Grazia was launched in India in November last year. The Grazia was the second scooter launch by the company in 2017, the first being Honda Cliq. Honda Grazia and Honda Cliq, in fact, are two far ends of the spectrum. While the Cliq was aimed at rural buyers with its knobby tryes and small price tag, the Grazia is being marketed towards the urban buyers, especially the younger crowd. Honda seems to have attained the objective well.

Honda Grazia has some segment-first features on board, that include the LED headlamp and fully digital instrument panel. It has several convenience features as well, such as a switch next to the ignition to unlock the seat and a glove box on the front, which can also be fitted with an optional mobile phone charger.

Honda Grazia also comes with a three-step Eco Speed indicator – three little lamps that turn green when the engine sense that it is at its fuel efficient best. The scooter gets black alloy wheels and at the rear it gets split grab rails and sharp tail lamp. Honda Grazia gets the proven engine borrowed from Honda Activa 125. The fan cooled, 4-storke, SI engine has an engine capacity of 124.9 cc, sheds a power of 8.52 bhp and 10.54 Nm of torque.

What makes Honda Grazia a success?

While Honda Activa has been immensely popular in India, registering stellar sales figures for Honda, it is perhaps time the buyer would expect a fresh design. And Honda Grazia delivers on that aspect rather very well. The automotive market in India, including cars and two-wheelers alike, is witnessing a slight transition towards better style and even more power. Indian buyers now consider the styling of their purchase a lot more than they did before, and Honda Grazia fit well for someone who’s style conscious and also expects great comfort daily commutes.

“The phenomenal customer response re-affirms that more and more upwardly mobile urban youth who desired an advanced urban scooter are now buying Grazia. Grazia will further consolidate Honda’s undisputed leadership in the growing scooter market,” Yadvinder Singh Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said.

Read full review here: Honda Grazia review: Japanese reliability with fancier clothes, added convenience

2017 Honda Grazia in Images: Here’s a closer look at Honda’s newest scooter, but is it better than the Activa?

Honda Grazia is available for sale in six colour options (Matte Marvel Blue Metallic / Neo Orange Metallic / Pearl Amazing White / Pearl Night Star Black / Matte Axis Grey Metallic / Pearl Spartan Red) in three variants (Standard / Standard Alloy / Deluxe) at prices starting from Rs 58,133 (Ex-showroom, Delhi).

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