Honda Motorcycle and Scooter India has reported crossing another sales milestone of 60 lakh unit sales in North India in its 18th year of operations. Honda says that every second scooter in this part of the country is now a Honda, further adding that the recent 10 lakh customers were added in just 1.4 years while the first 10 lakh customers mark took nine years. Honda currently has seven scooters in its lineup currently, that include Cliq, Dio, Activa 5G, Aviator, Activa-i, Activa 125 and Grazia.
“We are honoured by the trust and love that 60 lakh customers have conferred to brand Honda in North India. Honda is committed to bringing the joy of riding to its customers by fulfilling their ever-growing demand,” Yadvinder Singh Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said.
“We thank our valued customers especially in Jammu & Kashmir, Himachal Pradesh, & Chandigarh for making Honda their first choice. Today we are servicing our Customers through over 1000 touchpoints in the northern region.”
One of the major highlights in the region is the growing acceptance of scooters. In the year 2006-07, scooters contributed only 7% to the overall 2Wheeler sales, whereas currently, one in every three customers is buying a scooter in north India.
Driving scooterization in the region includes factors like more women joining the workforce, faster expansion of road network in rural areas and increasing demand for a unisex two-wheeler that fulfills the need of every family member.
The first 10 lakh customers were added to Honda family in initial 9 years (2001 to 2010), astonishingly, the next 50 lakh customers took the same duration (9 years 2010 – 2019). With this, Honda now gives has over 60 lakh two-wheeler customers in the northern region itself.
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