Even before the Ducati superbikes could be launched in India, these bikes have a huge following in India. According to Ducati India MD Ravi Avalur, the superbike fan base in India is the largest in the world.
The company witnessed an overwhelming response during the bookings for its new superbike Panigale 959 cc, priced at Rs 13.69 lakh (ex-showroom, Pune). The bike will be available in July-August 2016, Avalur said.
Active sales of Ducati in India started in 2015. Ducati India did not disclose sales numbers but were pleased with sales so far and Avalur says they have gained significant market share in the first year of their business. “There is good demand in India for the sports inspired cruiser Diavel ( 1200 cc in the R15 lakh to R16 lakh range) and the Sports tourer Multistrada (1200 cc Rs 14 lakh to Rs 16 lakh).
“People are aware of the bike and the community of Ducati owners. The number of Ducati bikes are increasing in the country and so we plan to introduce the Desmo Owners Club, a Ducati owners club, which exists globally, in India,” Alavur said. At the last India Bike Week event there were 80 Ducati riders at the parade.
Vishal Agarwal, MD, Bavaria Motors, the Pune dealership of Ducati, said even before the operations started they had been flooded with inquiries. The buyers in these markets are tremendously evolved and aspire to own the high end bikes. They come from a diverse bacground not just the wealthy, he said. The Ducati dealership of Pune opened with three bike deliveries on day one, Vishal said.
Meanwhile, Ducati opened its fifth dealership in Pune on Tuesday. Ducati has dealerships in Delhi, Mumbai, Gurgaon and Bangalore. Two more dealerships will come up this year. By the end of 2016 Ducati will have seven dealerships, Avalur said.
The company sells the Monster range, the Diavel, Multistrada, Hypermotard and Scrambler brands. These bikes start form R6.83 lakhs. Most of these bikes are in the R10 lakh to R16 lakh range in the 803 cc to 1,299 cc.
The motorcycles sold in India are assembled in Thailand and the fully build units are imported by Ducati India without attracting customs duty thanks to the Free Trade Agreement with Thailand.