Could Ducati be Bajaj’s newest mystery alliance? find out here!

The race to own Ducati has reached its final leg, Bajaj joins the race at the front ahead of Royal Enfield and Harley Davidson.

By: | Published: July 21, 2017 9:35 AM

Over the course of the last few months, some what repeatedly we’ve heard more than one rumour that some brand or the other is acquiring Ducati. However, if there’s anything we’ve learnt is that there is rarely smoke without fire. At the moment, we know that Volkswagen is definitely planning on dropping Ducati from their almost criminally expansive portfolio. We also have heard fleeting rumours that Harley Davidson and Eicher Motors’ owned Royal Enfield are strong contenders in the race to rights of Italy’s most famous motorcycle brand. Now entering the race is the Bajaj-KTM alliance, who is speculated to be in the final stages of acquiring Ducati.And there's a good reason for this speculation. News from Bajaj’s 10th Annual AGM has it that Managing Director Rajiv Bajaj hinted toward the addition of the second brand to the Bajaj-KTM alliance, to broaden their horizons within the two wheeler spectrum. Although up until now Bajaj has not made a statement in any way to reinforce this thought. Earlier this year, the Bajaj-KTM alliance brought Husqvarna motorcycles into their fold by purchasing a lot of shares in the company. Which means that other than KTMS and Bajaj motorcycles, the Swedish brand will also be manufacturing a few of its models at the Chakan plant in Pune. The speculation began after Rajiv Bajaj reportedly said “KTM rides in a space which is sporty riding. There is also another world out there which is the world of easy riding, the world of Harley-Davidson, Triumph and Royal Enfield. "This segment so far was the only missing piece in our puzzle,”


Now, to the eagle-eyed folks in the audience, Mr Bajaj’s statements do seem to indicate towards the cruiser segment. The only problem there is that Ducati doesn't make too many cruisers, the XDiavel at best. However, the other side to that is that no other bike company that we know of is for sale, not to mention Mr Bajaj’s statement that the deal was close to finished and that an announcement to the press was just around the corner. Now Bajaj has, in the past managed, to turn KTM ( a brand which was running at a loss for over a decade) into the world’s second most profitable two wheeler manufacturers.There is no reason why they cannot do the same with Ducati. The fact is, all of this is still at a very speculative stage, word on the grape vine has it that Bajaj will be competing with the like of Harley Davidson, Hero Motorcorp and Eicher Motors (Royal Enfield) for ownership of the Italian Motorcycle marquee. With the sale set to be made official soon, all we can say is “it ain’t over till the fat lady sings”





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