With their sights set on the Indian cruiser segment, Bajaj and British motorcycle manufacturer Triumph entered into a partnership on the 8th of August this year. Although we will have to wait three years to for the first lovechild of this partnership to hit the streets, we do know that it will be a sub-800cc motorcycle. Over a month after the deal was signed Rajiv Bajaj, the MD of Bajaj Auto has revealed even more new details of the partnership.First up, there is to be a new manufacturing facility that will be set up at Chakan outside of Pune. The two brands are working on an estimate required to be invested and the total production facility will be decided in 6 months. The stage wise transition will start with Bajaj taking over Triumph Dealerships in India. Until then, Triumph’s Indian subsidiary will manage the 13 dealerships across the country. Bajaj will also market, distribute and support the full fledged Triumphs in India, Sri Lanka, Bangladesh, Nepal, Myanmar, Colombia and most of Africa. The rest of the western market will be managed by Triumph.
Now it will be awhile before we even get our first taste of the Bajaj-triumph middleweight cruisers, that are likely to be positioned against Royal Enfields upcoming 750. Now if the partnership pays off like KTM did with Bajaj it’s likely to result in some exciting, supremely attractively priced motorcycles. Now from what we know the first product is likely to be a cruiser, however, one expects a few street focused and adventure focused bikes to follow soon.
