A recent report released by Droom, an online marketplace to buy and sell new and used automobiles and automobile services, suggests that the Bajaj Pulsar is the top choice for Indian motorcycle customers. Its sales figures surpassed those of Hero Passion Pro and Bajaj Discover.
When speaking of scooters, Honda Activa was the most preferred two-wheeler in India, ahead of Suzuki Access and Honda Aviator. The trends were identified from Droom’s platform data corresponding to the 2015-16 period.
An interesting fact revealed in the report is that 59% of queries and online sales closed by Droom comprised two-wheelers (41% bikes, 26% scooters). Cars accounted for 38% of total sales, whereas the rest was occupied by superbikes and supercars. Average price of the motorcycles sold was Rs 43,360.
Commenting on the latest reports, Sandeep Aggarwal, Founder and CEO Droom said, “The trends as seen in Droom’s analysis paints a distinct picture of the entire automobile marketplace. Droom is still a largely urban customer-oriented market, with the highest response coming in from Delhi-NCR, Ludhiana, Bangalore and Jaipur. However, the response from Tier-II and III cities has been growing constantly, which gives us a lot of encouragement. While Indian brands and tie-ups such as Maruti Suzuki and Hero emerged as the most–trusted brands, foreign manufacturers like Hyundai and Honda are fast catching up. We believe the comprehensiveness, relevancy, and structure of this review will further enhance Droom’s popularity and motivate users to choose it as the ideal platform to sell or buy used and new automobiles.”
In the superbike segment, KTM came out to be the most preferred brand, while Harley Davidson was was a favourite in terms of cruise motorcycles.