Bajaj Auto sales rise 21 percent in November: Here’s what drove the growth

Motorcycle sales grew by 11 percent to 2,63,970 units in November 2017 against 2,37,757 units in November 2016, the company said in a BSE filing.

By: | Published: December 1, 2017 1:00 PM

Bajaj Auto, Triumph Motorcycles

Bajaj Auto has reported a total of 21% increase in sales in the month of November 2017. While the company sold 269,948 units in the same month last year, the total sales last month were 326,458 units. Motorcycle sales grew by 11%, however, the Indian company's sales were majorly driven by commercial vehicles, which saw an enormous jump in overall sales. The company sold 62,488 units during the month compared to 32,191 units in the year-ago period, accounting for 94% of hike in CV sales. Motorcycle sales grew by 11 percent to 2,63,970 units in November 2017 against 2,37,757 units in November 2016, the company said in a BSE filing. Bajaj Auto shares were trading 0.47 per cent higher at Rs 3,327.25 on BSE in morning session.

Speaking of Bajaj CVs, the Qute has long been waiting for legal requirements to be fulfilled so as to be able to run on Indian roads. Now though, there may be light at the end of the tunnel for the four-wheeler, which was slated to replace three-wheel auto rickshaws as a safer option. A draft notification issued by the Ministry of Road Transport and Highways has approved the quadricycle as a vehicle category. If things go according to plan, the 216cc Qute may hit the roads by this fiscal-end. Not just to replace three-wheelers, this then could also appeal as a tiny car for personal use to many. Time will tell, if and when the Qute will go on sale.

Bajaj has had a successful run this year, especially with the introduction of Dominar 400 which was slated as a new breed of power cruiser motorcycle. It is a distinct and the most powerful motorcycle Bajaj has ever manufactured and even compelled some Royal Enthusiasts to shift loyalty towards it. In March 2017, it was reported that the Dominar 400 took over 20% of Royal Enfield's market share and that two of every 10 buyers of the Dominar 400 used to own a Royal Enfield.

What worked for the Dominar 400?

So, why the shift? Royal Enfield fans have been loyal followers of the brand since long and it has been more of a cult following. One of the key things RE owners take pride in is the engine displacement as it's considered to be a big motorcycle in India and comes at a relatively small price-tag. KTM Duke 390 has been on the market long before Bajaj's 400cc motorcycle was introduced. However, the Duke 390 is an eager to speed motorcycle and isn't big on comfort, and hence doesn't appeal to a typical Royal Enfield rider. This is where Bajaj played the cards right while developing the Dominar 400. It is powerful, yet comfortable.

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