After the introduction of BS4 emission norms from 1st April 2017, HMSI has witnessed a record number of sales of automatic scooters as they sold 368,550 units in the same month. In April 2017, the automatic scooter segment sales increased by 25 percent and motorcycle segment sales received 0 percent growth. With this, HMSI now has a 63 percent of market share in the automatic scooter segment and 89% of new automatic scooters units came from HMSI.
In last 6 years, the demand of automatic scooter has increased at a rapid pace and due to this 35 percent of the domestic two wheeler segment is ruled by automatic scooters. The 110cc motorcycle segment contribution has declined from 49 percent to 36 percent in the same period. With the momentum expected to remain with scooters, soon we could see scooters emerging as the largest shareholder in the two-wheeler segment in India.
Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) said, “From its debut in 2001, Honda 2Wheelers India re-activated the automatic scooter segment. Over the years, Honda has strengthened its leadership in automatic scooter segment with its two core strengths - advance technology and innovation. Honda was the first to reduce the mileage gap between mass motorcycles and automatic scooters way back in 2001 and innovate with tuff-up tube, Convenient Lift up Mechanism (in 2001). In 2013, Honda innovated yet again to give customers more mileage with Honda Eco Technology. In 2016-17, Activa has overtaken motorcycles to become Highest selling two-wheeler brand in India. Honda is firmly leading the next wave of scooterization which has already started in Tier-II and tier-III towns.”
Recently, HMSI rolled out 1,50,00,000th unit of the Activa from its Gujarat facility and currently sells a wide range of automatic scooters in its stable- Activa I, Activa 3G, Activa 4G and Activa 125, with BSIV compliant engines and AHO.