Auto Expo 2018: Taapsee Pannu launches Honda 2Wheelers India’s Road Safety Campaign

Bollywood actress Taapsee Pannu, also a brand ambassador for Honda, kick-started the brand's road safety campaign at the Auto Expo 2018. The campaign will include several events across the nation under the social media hashtag #HelmetOnLifeOn.

By: | Updated: February 10, 2018 3:45 PM

Honda 2Wheelers India pavilion at Auto Expo 2018 drew a lot of crowds today when Bollywood actress Taapsee Pannu launched a road safety campaign for the brand. Taapsee Pannu was joined by Yadvinder Singh Guleria (Senior VP – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.) to kick-start the campaign that will promote road safety, especially the use of helmets during riding a two-wheeler, with a hashtag #HelmetOnLifeOn.

Sharing details of Honda’s latest ‘#HelmetOnLifeOn’ road safety campaign Yadvinder Singh Guleria – Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Nearly 18 million new two-wheelers coming on roads every year. As a responsible two-wheeler manufacturer, Honda is deeply committed to spreading the message of road safety for everyone. it is very important to highlight the importance of helmet usage while riding a 2Wheeler.We are glad to have Taapsee on board with us and announce Honda’s national road safety campaign #HelmetOnLifeOn. Going ahead, Honda is going to spread the ‘Helmet On, Life On mantra to road users of all groups across the country.”

The #HelmetOnLifeOn will be a nationwide campaign and is spearheaded by Honda’s road safety vertical. It will start from Honda’s 13 Traffic Training Parks across India expanding to other cities through safety events later.

Talking about #HelmetOnLifeOn, the ‘Judwa 2’ and ‘Pink’ actor and Honda’s brand Ambassador Taapsee Pannu said, “Every year on Valentine’s week, we express love with gifts to our loved ones. This Valentine’s week my message to my fans is - someone is waiting for you and wants you to reach home safely. This Valentine’s Week gift your loved ones a helmet. Because Helmet on, toh life on.”

Taapsee Pannu went on to share her own story on how India loves Activa. Refreshing her old memories of riding an Activa, Taapsee appreciated Honda’s brand new 160cc sporty motorcycle X-Blade and the 5th generation of India’s largest selling two-wheeler – Activa 5G at the Honda 2 Wheelers India pavilion.

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