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Viveka Roychowdhury

Articles By Viveka Roychowdhury

111 Articles

‘In increasingly crowded markets like India, a recognised and trusted corporate brand is critical’

After the hiving off of its proprietary pharmaceuticals business, about half of the new Abbott’s business is either direct to consumers or significantly influenced by them and increasingly in countries where the company is

‘In increasingly crowded markets like India, a recognised and trusted corporate brand is critical’

Looking back, moving forward

Sometimes, the more things change, the more they remain the same. Express Pharma Pulse was launched in December 1994. Change was in the air: a new edition of the Drug Price Control Order (DPCO) was in the making and companies

Looking back, moving forward

‘India can be an innovator as well as a leader in generics’

Dr Swati Piramal, Vice Chairperson, Piramal Enterprises stresses on the need for new government policies in an interaction with Viveka Roychowdhury

‘India can be an innovator as well as a leader in generics’
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