The organised live events industry, valued at `8,300 cr in 2019, clocked a revenue of `3,200 cr last year
#BudgetWithFE
Budget 2023-24: Stock and Company Impact Analysis
With a brand value of $185.7 million, Virat Kohli retains his position, while Alia Bhatt makes it to the top…
Venkata Susmita Biswas reviews five recent ads that caught our attention
As per a 2021 Duff & Phelps report, IPL was valued at `45,800 crore in 2020, after a drop of…
‘E-tail comprised 43% of our revenue in 2021’
According to media buyers, a 10-second ad spot in this year’s IPL is worth `14 lakh, around a 10% increase…
Watching OTT video streaming platforms is becoming easier with new distribution mechanisms
With mental health and journalling benefits in the spotlight, D2C stationery brands stand to gain
‘Mass market remains our focus area’
ASCI has laid down guidelines to regulate ads of virtual digital assets and services
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