Vaishnavi Gupta

Articles By Vaishnavi Gupta

17 Articles

Picking up the scent

Apparel companies bet big on the fragrance market

According to Euromonitor International, India’s fragrance industry is currently valued at Rs 2,200 crore, and is expected to grow by 20% in 2022

Interview: Samir Modi, Managing Director, Modi Enterprises

‘We plan to launch TV sets by early 2022’

Apart from our own website, we are present on Nykaa, Myntra, Amazon, Flipkart and Purplle.

Travel rebounds

A look at how the tourism sector is getting back on its feet after a long lull

Consumers may still be wary of interstate travel, as compliance with specific state-based regulations, including RT-PCR tests, increase the overall cost of travel.

Riding the K-beauty wave

K-beauty e-tailers take omnichannel route to scale up

To garner footfall and build recall, analysts say malls are a better bet than independent stores for K-beauty brands.

Interview: Siddharth Bindra, Managing Director, Biba India

‘We plan to add 200 stores in three years’

Since September 2021, we are observing good traction and expect offline to be close to 100% of 2019 numbers.

After Hours: Lalitha Ramani, Chief Product Officer, Myntra

From Samsung to Hidesign and Omega are some of her favourite brands

Weekdays are usually busy with family, work, my health and other social interactions, says Ramani

Signing up for offline

D2C brands are taking the traditional retail route to scale up

Analysts say that the move to offline retail makes sense for digital-first brands in categories where experiencing the product is an important driver for purchase

Interview: Gunjan Shah, CEO, Bata India

‘We’re aiming for 500 franchise stores over three years’

For the last two years, Bata's prime focus has been on expanding our retail network through franchise stores.

After Hours: Ashish Shah, Co-founder & COO, Pepperfry

Shah’s weekends are spent trying new cuisines at places in Mumbai, and meeting friends

Over the past decade, we have democratised furniture buying in India, says Shah

Making a comeback

Bags and accessories brands recalibrate their retail strategy to make up for lost business

A big challenge for bags and accessories companies during the pandemic was to deal with an excess of unsold inventory, as consumers were buying only essentials.

Betting big on delivery

Why Pizza Hut is transitioning into a delivery-first brand

Through its fast-casual delco (FCD) model, Pizza Hut plans to enter tier II and III markets, and expand further into tier I cities alongside

Interview: Ashish Shah, Co-founder & COO, Pepperfry

‘We plan to have 200 studios by March next year’

From the current 103, pepperfry plans to reach the 200 studios mark by March 2022.

Tapping into festive fervour

Expecting higher sales this festive season, e-tailers beef up product offerings and delivery capabilities

The past year saw millions of customers in India take to e-commerce for the first time, and several traditional retail stores embrace online channels.

Road to recovery

Shopping malls expect footfalls to return this festive season

According to Deloitte’s State of the Consumer tracker, 50% consumers in India prefer shopping online across most categories

Interview: Manoj Nair, CEO, Gaurik Lifestyle

‘We plan to open 50 Guess stores over the next five years’

We are also looking at achieving the revenue mark of Rs 300 crore by 2026, says Nair

Conscious fashion

The concept of sustainable fashion is gaining ground in India

While sustainable clothing is being talked about, it is still early days as the definition of sustainable fashion and fabric is ambiguous at the moment.

Interview: Per Hornell, Area Manager & Country Expansion Manager, Ikea India

‘We aim to become more accessible with city stores’

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