Sanjay Mehta

Articles By Sanjay Mehta

4 Articles

Pharma companies must leverage the digital medium better

To effectively reach and engage with this new class of consumers who spend most of their time online, the medical community must explore digital marketing and make strategic patient-centric decisions.

Pharma, Pharma company, digital medium, Brand Wagon, pharmaceutical company, Direct consumer, Indirect consumer, Long term consumer, medical practitioner News

How to tackle the NPAs crisis: The bad bank route of the AMC route?

The AMC model proposed by RBI Deputy Governor Viral Acharya shares many features with the approaches taken by many developed as well as developing countries.

NPAs issue, Asset Quality Review, AQR-led clean-up of banks, RBI, GDP growth, Corporate Debt Restructuring, Strategic Debt Restructuring, Sustainable Structuring of Stressed Assets, National Asset Management Company News

Column: Bankruptcy code can help ease NPA pain

It is progressive in its scope, but existing bankruptcy resolution mechanisms need to be brought in sync

Opinion News

How Bankruptcy law will curb bank NPAs

Features like the waterfall provision show the govt’s intent to strike the issue in the gut

Bank News
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