EssenceMediacom’s Navin Khemka on business after the merger, agencies working on ‘thin margins’, and the role of AI Premium Story
In February 2023, GroupM launched EssenceMediacom post the merger of its two large agencies
BrandWagon Adtalk with Cybernetyx’s Sindhya Ravikumar Premium Story
Sindhya Ravikumar, AVP – marketing, Cybernetyx, talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing campaigns,…
Chai pe Charcha with BrandWagon Premium Story
Anshul Kamath, founder, Evolve, talks to BrandWagon Online about his weekends, favourite vacation destination and more
“Our flagship product is a user acquisition product, which is called the demand-side platform,” Jhawar stated
BrandWagon AdTalk with MDPH’s Ankit Agrawal Premium Story
“In my opinion, sales-based marketing should be emphasised. Solely focusing on branding can be extremely difficult and costly”
Chai pe Charcha with BrandWagon Premium Story
Rahul Subramaniam, co-founder, Athena Education, talks to BrandWagon Online about his weekends, favourite vacation destination and more
With regard to brands, a more business-centric approach is taken for creation of data clean rooms
The company has also shared data on ads creativity and performance at scale with Google AI
Meta’s Arun Srinivas on AI’s influence over their products, promoting SMEs, and the understanding of hyper-automation Premium Story
The company posted a 20.2% increase in revenue from operations, from Rs 2,309.30 crore in FY22 to Rs 2,775.78 crore…
Amdocs’ Gil Rosen on campaigns for India, collaborations, partnerships and future plans Premium Story
The telecom market in India is valued at $48.61 billion and is expected to grow to $76.16 billion at a…
BrandWagon MarTech Summit & Awards 2024 Highlights
Claims made by industry executives stated that AI’s utilisation led to a 40% rise in customer service, as per PwC
A Lotame study found that 37% of 1,400 marketers plan to increase investments in walled gardens post third-party cookie removal
Chai pe Charcha with BrandWagon Premium Story
Shailendra Singh Rao, founder, Creduce, talks to BrandWagon Online about his weekends, favourite vacation destination and more
Chai pe Charcha with BrandWagon Premium Story
Madhumita Agrawal, founder and CEO, Oben Electric, talks to BrandWagon Online about her weekends, favourite vacation destination and more
ROC filings from Tofler stated that IAS posted an approximately 31.2% increase in revenue from operations from FY22 to FY23
According to industry estimates, in the case of AR and VR advertising, expenses can span from $5,000 to upwards of…
Chai pe Charcha with BrandWagon Premium Story
Murali Krishna, principal, Spyre VC, talks to BrandWagon Online about his weekends, favourite vacation destination and more
