Articles By Paritosh Joshi
Em’BARC’ing on a great voyage
In 2005, India had about 65 million TV homes of which about 40 million were already C&S connected. Responding to the rapid growth of television viewers, broadcast businesses of every stripe were accelerating launches in every
Oct 24, 2017
Media measurement: Does India need a Media Ratings Council?
Media measurement has been a part of the Indian media landscape for a really long time. All the way back to the 1930s in fact, when the Audit Bureau of Circulation (ABC) was born.
Mar 21, 2017
In Perspective: No more ‘one size fits all’
Sam Balsara, a wise and thoughtful observer and commentator on the communications industry, speaking at the Subhas Ghosal Memorial Lecture a few weeks back...
Nov 03, 2015
Pay peanuts, get monkeys?
You know that old saying, right? Pay peanuts and…? Well, content rights are a strange market where you might pay a king’s ransom and buy a mangy cur.
Sep 22, 2015
Niche is the new mainstream
Yes, I know. You spotted the pop culture reference immediately. No wonder. You are the supremely desirable English Speaking Market.
Sep 22, 2015
Never settle for a lesser display - How OnePlus 7 Pro and 7T rewrote phone display rules!
Indian smartphone market set for a OnePlus future!
Bold strategies, effective solutions and improved productivity, all at the helm of technology
OnePlus TV changes the Smart TV game in India
Google adds new button to solve your most common browser problems
Budget 2019: Central govt to contribute 14% to NPS, employees to get 80C benefit on Tier-II deposits from April 1
Budget 2019: Hike in import duty may dampen the gold rush
Budget 2019: More power to villages; Rs 2 lakh crore allocated to Panchayats in five years
Budget 2019: Healthcare sector expects hike in exemption limits for health checkup, medical reimbursement
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