Bisleri International’s chairman and MD Ramesh Chauhan believes that one has to do a good job — better than others…
Kabali’s trailer has been watched by over 25 million viewers already
As consumers look for excuses to celebrate traditional as well as unconventional days, numerous brands are making merry by creating…
Being one of the top agencies within the GroupM family isn’t an easy task when you face competition within and…
The ad film is a true story about how Intel-powered devices have enabled textile designers in Chanderi, Ashoknagar, Madhya Pradesh…
The early ‘90s saw the emergence of Sun TV (Tamil), Raj Television (Telugu) and Asianet (Malayalam) which saw the rise…
The four ad film creatives, one each in Hindi, Marathi, Kannada and Telugu, take forward the Bech de proposition for…
In a category cluttered with homogeneous products and discount-led advertising, the recent e-tail venture from the Tata Group plans on…
HE deodorant’s digital film takes a stand against objectifying women in commercials —something the deo category is accustomed to. But…
New demographics of people are looking at various reasons for travel and thus the likes of yoga tourism, religious tourism,…
It is that time of the year that spells more advertising from cooling powders, air conditioners, refrigerators and of course,…
It is that time of the year that spells more advertising from cooling powders, air conditioners, refrigerators and, of course,…
Going into the last stage of the Indian Premier League’s ninth season, the buzz around the T20 tournament has only…
By depicting a slice of life, Tata Sky’s ads have made the brand stand out in the DTH category. This…
A number of handset companies are going all out to leverage the tournament by launching maiden or new campaigns, apart…
Maggi Hot & Sweet’s latest TVC, with its strong cast and witty script, is in line with the brand’s core…
The sporting landscape in the country has been given a new lease of life, thanks to the proliferation of numerous…
Mango drink brand Frooti has been one of the country’s favourites. However, its new advertisement fails to generate any feeling…
