• MORE MARKET STATS

Meghna Sharma

Articles By Meghna Sharma

231 Articles

As TV ratings measurement change, a lowdown on what India Watches

With concepts like rural data and multi-screen measurement poised to change the television landscape, here’s a lowdown.

As TV ratings measurement change, a lowdown on what India Watches

Festive season advertisements: Hit or Miss?

Team BrandWagon reviews some outstanding and some ordinary ads released this festive season:

Festive season advertisements: Hit or Miss?

Face off: At Big Bazaar, scheme is theme, says Sandip Tarkas

What we have is incomparable to anything a customer will get elsewhere. For instance, each sale has its own format and on top of that we have cashback offers from banks. However, the problem we face is that it is a little com

Face off: At Big Bazaar, scheme is theme, says Sandip Tarkas

Face off: ErosNow, a natural extension for us, says Rishika Lulla Singh

By offering a multitude of experiences and catering to each individual’s demand for flexibility—in timing, type and volume of content and the place of consumption—we offer high value that users are willing to pay for

Face off: ErosNow, a natural extension for us, says Rishika Lulla Singh

OLX.in: From seller to buyer

OLX’s new ad brings out the affordability proposition yet again, this time focusing on the buyer’s point of view

OLX.in: From seller to buyer

Face off: We plan on investing in regional markets, says Punit Goenka

I don’t expect the digitisation deadline to shift but implementation on ground will have its challenges. From the knowledge I have, I don’t see the stakeholders ready for the January 1 blackout

Punit Goenka

‘Packing’ a punch

Packaging needs to move beyond being an afterthought in the marketing mix. Some brands are finally waking up to the fact that packaging can have a very strong impact on sales at the last mile

How strong monsoon, festive season could help flexible packaging industry

An unconventional makeover

The contemporary wordmark and new identity for IDFC Bank targets both rural and urban consumers

idfc bank

Will a name change help Uninor as it tries to ride the value for money game?

Norway’s Telenor Group, which recently rebranded Uninor (its subsidiary in India) to Telenor India, plans on riding the value for money game

uninor

Tough road ahead for new English entertainment channels

Several new channels have sprung up in the English entertainment genre, and it is not going to be an easy road ahead. But there’s digital consumption to the rescue

Hiking up the friendship quotient

Hike’s new campaign ‘Got a Gang?’ targeted at the youth breaks the clutter through a quirky execution. The brand campaign rollout comes on the back of the launch of the product update, Hike 4.0, which is supposed to be

hike messenger

How a few companies are keeping employees motivated

While some organisations treat ‘people first’ as a philosophy worthy only of lip service, a few are stepping up to the promise

‘We live in a do-it-for-me society’: Mukul Arora, Principal, SAIF Partners

If we look at e-commerce in 2008-10, every category had three or four players and out of them a few would raise series A, B funding before a leader emerged. Whereas, in hyperlocal, every category has more than 50 players.

mukul arora

The future of journalism

Integrated newsrooms have been around for some time, but never has the concept been more relevant than now

The future of journalism

Playing Safe: Sunfeast Yippee Noodles reassurance ad campaign

Yippee is the first instant noodles brand to come out with a reassurance ad. Whether sales pick up remains to be seen

sunfeast yippee

A crack in the glass ceiling

The empowered woman as the protagonist is increasingly being seen in Indian advertising. Has the industry, decried for long for objectifying women, suddenly become gender sensitive? Or does it see a potential best-seller in t

A crack in the glass ceiling

Decoding the consumer’s mind

Maxus’ behavioural science lab Moribus is all set to help brands connect better with their target audiences as it analyses consumer purchase decisions

Decoding the consumer’s mind

Face-off: It’s safe to say that adversioning is here to stay and thrive, says KA Srinivasan

“Amagi’s cloud-based playout platform allows TV networks to broadcast a channel without using the traditional/ expensive satellite or fiber,” says KA Srinivasan, co-founder of Amagi Media Labs....

Face-off: It’s safe to say that adversioning is here to stay and thrive, says KA Srinivasan

A muffled roar

With only 13 Lions, 2015 was perhaps the worst year for India at Cannes. So what makes India lag behind?

A muffled roar

How programmatic advertising is gaining popularity amongst advertisers in India

For marketers looking to target and segment their ads, programmatic advertising has emerged as an efficient mode to buy ad inventory using consumer behavioural patterns and analytical tools. While e-commerce firms are best-

Dunk it like Satnam Bhamara

With India’s first NBA Draft pick, basketball is set to gain popularity in the country, especially in tier-II cities

Dunk it like Satnam Bhamara

Face Off: Keeping tabs on digital advertising is the challenge, says Narendra Ambwani

This is the era of digital media and lines between advertising and content are blurring. Also new segments such as e-retail are growing where ASCI could play a major role.

Face Off: Keeping tabs on digital advertising is the challenge, says Narendra Ambwani

Greenply: Question Hour

Instead of tom-tomming its product attributes, Greenply aims for the role of category leader through its new campaign

Greenply: Question Hour

A year to introspect

Though India has won a Glass Lion Grand Prix at Cannes and a few metals, the advertising community is worried about the country’s non-performance in the new media categories

A year to introspect

Swachh Bharat: Videocon ad campaign

The Videocon brand has stayed true to its Indian ethos, and its latest ad campaign reinforces that feeling

Swachh Bharat: Videocon ad campaign

Knock down the walls

Open office layouts with wall-to-wall murals, quirky furniture, and most importantly, an open door policy, have caught on with ad agencies in India. And they swear by the bursts of creativity that such a working environment f

Knock down the walls

Hit and run case verdict set to hit Brand Salman

An adrenaline-pumping television commercial for beverage brand Thums Up sees the popular Bollywood actor Salman Khan being carted...

Salman Khan hit and run case
Advertisement
Income Tax Calculator, Budget 2019, How to Calculate Income Tax

 

Stock Market

Advertisement
Advertisement