What we have is incomparable to anything a customer will get elsewhere. For instance, each sale has its own format and on top of that we have cashback offers from banks. However, the problem we face is that it is a little com
By offering a multitude of experiences and catering to each individual’s demand for flexibility—in timing, type and volume of content and the place of consumption—we offer high value that users are willing to pay for
Hike’s new campaign ‘Got a Gang?’ targeted at the youth breaks the clutter through a quirky execution. The brand campaign rollout comes on the back of the launch of the product update, Hike 4.0, which is supposed to be
If we look at e-commerce in 2008-10, every category had three or four players and out of them a few would raise series A, B funding before a leader emerged. Whereas, in hyperlocal, every category has more than 50 players.
The empowered woman as the protagonist is increasingly being seen in Indian advertising. Has the industry, decried for long for objectifying women, suddenly become gender sensitive? Or does it see a potential best-seller in t
For marketers looking to target and segment their ads, programmatic advertising has emerged as an efficient mode to
buy ad inventory using consumer behavioural patterns and analytical tools. While e-commerce firms are best-
Open office layouts with wall-to-wall murals, quirky furniture, and most importantly, an open door policy, have caught on with ad agencies in India. And they swear by the bursts of creativity that such a working environment f