The cash crunch is pushing consumers to shop through plastic money and m-wallets, giving impetus to online retail
After one-and-a-half years of being in the US, YouTube finally launched its YouTube Kids app in India recently.
Celebrating its 25th anniversary in India, homegrown department chain Shoppers Stop is betting on achieving 15% of its revenue through…
For someone who wouldn’t have ever tasted a chocolate, the brand feels it was a great idea to showcase aliens…
The year has been good for us. There were many new entrants (app-based businesses like Ola, Uber, etc) for outdoor…
Homegrown holistic wellness firm Himalaya Drug Company, which posted Rs 1,800 crore turnover last fiscal, is expecting to be a…
In the quaint town of Glashutte, Germany’s prime watch-making district, stands a modern building nestling within itself a history of…
The film narrates the story of Rohit, who is all set to spend Diwali with his girlfriend’s family, meeting them…
With the Indian women contingent winning at Rio Olympics to various sporting leagues finding traction, the sports genre in India…
India’s performance in the recent Olympics might have been dismal, but there has been a definite increase in the variety…
Vivel hits the right note in its new digital campaign with ventriloquist Amitabh Bachchan addressing the attitude and behaviour towards…
With relaxations by the Indian government in foreign direct investment — 51% for multi-brand and 100% for single-brand — the…
Last month, after selling exclusively on Myntra, Dutch apparel brand Scotch & Soda struck a deal with Reliance Brands to…
The campaign featuring Kangana Ranaut takes cue from the proverb, ‘Cleanliness is next to godliness’
After a dismal performance at Olympics, India has finally managed to win hearts and medals as women athletes — Dipa…
Seen as one of the most important sources of gaining validated, instant and relevant feedback, broadcasters, agencies and brands are…
The recent Twitter spat between Hotstar and Netflix (on an allegedly copied creative idea for an ad) is enough to…
Through its new campaign, Titan’s perfume range manages to stand out in a market obsessed with deodorants
