HyperCollective, KV Sridhar’s entrepreneurial venture, builds a collaborative machinery to cater to the changing needs of the market
After partnering with 21st Century Fox, National Geographic Partners is all set to take the genre to the next level.
Summers are upon us, which means time for beverage companies to go into hyperactive mode. Taking a cue is Rasna,…
A yearly ritual, many media agencies across networks have come up with their advertising expenditure (AdEx) forecast for 2017.
Amazon Prime Video’s ad film looks too contrived to convince one to subscribe to the service.
After becoming the Indian cricket team captain, endorser of 17 brands and a savvy investor/entrepreneur, the valuation of brand Virat…
After becoming team captain, endorser of 17 brands & savvy entrepreneur, valuation of brand Virat Kohli will only grow
The demonetisation move knocked off R1,650 crore from overall advertising expenditure in November and December 2016, according to the recently…
We are investing in building an integrated food ecosystem. Content, community, commerce and technology are all at an inflection point.…
Patanjali Ayurved has disrupted the FMCG space with herbal products positioned at attractive points.
Ford India, through its new campaign, looks to break the ‘expensive service’ myths surrounding the brand, and the protagonists play…
The recent advent of video-on-demand (VoD) and over-the-top services (OTT) in the country has opened a plethora of avenues for…
Though running global campaigns across markets isn’t new, advertisers agree that localising is important to create a connect.
Influenced by the likes of Salvador Dali, Einstein and Walt Disney, it was difficult for Abhijit Avasthi to “continue doing…
Taking the toofani spirit to another level, the new campaign starring Ranveer Singh draws on the core idea of Main…
After a hiatus of over a year, Monica Tata has joined BTVi as COO. After Bloomberg decided to not renew…
From Pan Bahar, Snapdeal-Aamir Khan and Baba Ramdev to Cyrus Mistry, Siddharth Roy-Kapur and Balki, 2016 has been a melting…
As the online content space for children witnesses robust growth, broadcasters are attracting them with VoD and OTT offerings
